“We set trends and empower our readers,
to make the best purchasing decisions.”

Honest. Critical. Authentic.

Competent. Professional. Passionate. Inspiring. Personal.

In 2011, brothers Max and Robin Schmitt founded the publishing house 41Publishing with €6,000 in start-up capital from Grandma Schmitt.

Today, the international team of over 40 passionate people sets trends in the bike world and produces the best group tests and buyer's guides.

TRENDSETTER

Does paradise exist on earth?

We create unique stories, real experiences, and above all, we have one thing: a hell of a lot of fun doing it! You can see, feel, and read this in all our articles! Discover our branded stories.

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OPINION LEADER

The best group tests and buyer's guides in the bike world – and beyond.

There is nothing more frustrating than being a millionaire…

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ABOUT US

Why 41Publishing
is much more than a publisher

We never wanted to start 41 Publishing – but then everything changed.

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TRENDSETTER

41Publishing is behind the hottest magazines in the bike world as well as the Design & Innovation Award (DI.A) and the Cycling Innovation Accelerator (CIA).

Everything we do is driven by one clear mission: stoked on bikes, stoked on life, stoked on the best products – who wouldn’t be?