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Want to See Who’s Behind 41? You’ve Come to the Right Place.

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CEO & Founder

Robin Schmitt

Robin is one of the two founders of 41 Publishing, a visionary and go-getter. While he now enjoys every second on the bike – whenever his busy schedule allows – he used to race against the clock at enduro events and a few Downhill World Cups. Besides that, Robin practises kung fu and Zen meditation, plays the cello or with his dog (which actually belongs to his girlfriend), travels abroad and still reviews numerous bikes himself. Progressive ideas, new projects and major challenges – Robin loves exploring undiscovered potential and getting to the bottom of new trends.

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Art Director

Julian Lemme

Julian has already explored the Pacific in the company of sharks, come face to face with his fear of heights in the Himalayas, sat in Uruguay's oldest prison and found the answer to world peace in the Brazilian rainforest. This globetrotter has travelled halfway around the world while doing the layouts for our magazines. Today, he's almost settled down, living with his dog Bonnie in sunny Lisbon to ride, surf and enjoy a relaxed lifestyle. As art director, the awesome style and layouts that distinguish our magazines are all thanks to him.

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Editor

Benedikt Schmidt

Fresh out of high school, Benedikt landed at 41 Publishing’s editorial desk – not drifting, but on a mission. And you can tell. Plenty of drive, serious discipline, and a sharp instinct for a good story. A true all-rounder. From Paris to Finale, Bene has supported productions for ENDURO, E-MOUNTAINBIKE, and DOWNTOWN. Whether it’s E-MTB, MTB, gravel, or road – he doesn’t just ride along, he sets the pace. No surprise he’s become our go-to E-MTB specialist. And then there’s the irony: family business with its own coffee roastery, an editorial team running on constant caffeine – except for Bene. Maybe that’s his secret to peak performance.

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Editor

Jonny Grapentin

Every year, the next big thing. Jonny asks: What actually remains? Writing for E-MOUNTAINBIKE and DOWNTOWN, he explores the stories behind products and how to categorize developments – far beyond the initial hype. With his column "The MIRROR," he creates space for this second look: development logic over launch cycles, utility over novelty, and "built to last" in an industry of constant updates. At the same time, his heart beats for the smallest bikes in the line-up. In 41 Publishing’s kids’ section, it’s not about watts, but about wobbles – the first trail and the grin after the root. Previously, he helped shape digital education with museum guides, VR learning environments, and Germany’s first digital textbook. His credo remains: Technology is not an end in itself; it must prove its worth in everyday life.

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Junior Editor

Sarah Baumert

Sarah knows bikes from just about every angle. In 2021, she completed her apprenticeship as a bicycle mechatronics technician, specialising in bicycle technology, before gaining valuable experience in sales as brand manager for Lazer and PRO. As a mechanic for the UCI Cube Factory Racing Team, she also knows exactly what matters when every last detail has to work. Since August 2026, Sarah has been putting all that expertise to good use at 41 Publishing. Sitting still? Not really her thing. Enduro, XC, wakeboarding, surfing, SUP, bouldering or climbing – as long as it’s outdoors. She’d rather sleep in a rooftop tent than a hotel anyway. And if she can inspire a few more people to fall in love with cycling along the way? Even better.

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CEO & Founder

Max Schmitt

Max is all about the business side of things, developing strategies and the company vision with a keen eye for what matters most. Together with his brother Robin, he is one of the founders of 41 Publishing and its magazines. While the rest of the team just spends money, Max makes sure that some comes back in. Even though he isn't involved as an editor himself, he still rides his bike as often as he can and is the first to invite others on a lunch ride.
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Executive Assistant to the Management, Advertisment Manager, Team Assistant

Susanne Feddersen

With her background as a copywriter and conceptual designer at renowned advertising agencies, head of the Stuttgart copywriting school and former product marketing manager at Ferrero, it’s clear that Susanne’s passion is for writing copy, conceptual design and communication. Susanne also loves organisation and planning. No matter the hustle and bustle she's got her eye on the ball, primarily supporting our management team in implementing numerous projects and coordinating marketing campaigns. Susanne is a long-time mountain biker and, along with her entire family, has recently caught the ebike bug!
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Communication Specialist

Felicia Nastal

Felicia spent many years teaching German and English at a secondary school – with passion and energy. But her heart was always set on biking, camping, and the art of savoir vivre. So she left the classroom behind and chose adventure instead. Since then, she’s been writing about the good life on and off the bike, has evolved into DOWNTOWN’s go-to expert for rooftop tents and coffee, and uses her SEO and GEO skills to shape the communicative presence of the 41 magazines. Always with flow, an eye for detail, and a sharp instinct for the right words. Her sporting home turf: the MTB trails and gravel roads around Stuttgart, which she regularly reclaims in pursuit of QOMs – alongside her bike-loving family.

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Junior Editor

Lars Engmann

Lars caught the bike bug early – racing downhill as a teen and filming his rides with the same energy he brought to the trails. Later, he swapped two wheels for four, working as an engineer measuring rolling resistance to optimize fuel consumption and range. Now he’s back where he belongs: outdoors, chasing elevation and testing gear for E-MOUNTAINBIKE with brains, passion, and a whole lot of data. With a degree in technical communication, Lars bridges the gap between the worlds of engineering and media like a pro. Off duty? Still a full-blown tech nerd. Whether he’s shaving grams off his bike as a proud weight weenie, or squeezing out every drop of fuel efficiency from his car, Lars is all about the fine-tuning.

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Junior Editor

Benedikt Ueberholz

45,000 kilometres a year on a road bike? For Benedikt, apparently a perfectly reasonable way to spend his free time. Add to that racing for teams like Mobil Krankenkasse and Kirchmair Cycling, plus top-10 finishes in international races. When it comes to road bikes, racing and speed, he’s deep down the rabbit hole. With a master’s degree in Sports Management, Benedikt has also explored cycling from an academic perspective, covering everything from video consultations in bike retail to sponsorship by alcohol-free beer brands. Today, he combines theory with plenty of hands-on experience. Aerodynamics, bike set-up or the weight of individual components? Chances are he knows the answer before the scales even switch on. His mission? Spread the love for road cycling, preferably while putting serious power through the pedals.

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Commissioner

Manfred Schmitt

As the proud father of Robin and Max-Philip, Manne has been there from the start and is the wise elder of the editorial team. He won his first cycling race in elementary school at a school sports day. After less successful attempts at football, he found his passion for cycling via endurance racing in 1989! The world of racing still consumes him and no one in the team knows the EWS pros better than Manne. As a former head analyst of a state agency, he knows how to do proper research and finds exclusive news that no one else has. He supports his sons in day-to-day business dealings as the authorised signatory for 41 Publishing – viva la familia!

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Editor

Jan Richter

After graduating and trying out life as an IT consultant, Jan had a nagging feeling that he’d be better off applying himself to something that he really cares about: Two wheels, tech, and taking great photos. No stranger to cycling, Jan does all sorts with bikes, including party pacing on slick tyres, bikepacking around Europe, commuting, shredding on his MTB or gravel bike, and tinkering for hours in the workshop. Whatever you ask, he’ll say ‘I’m in’ – unless, of course, he’s out looking for the perfect light, busy scuba diving, or nerding out over the perfect hardware or software to get the result he wants. If you bump into Jan, he’ll probably be on his bike with a camera and a big smile.

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Junior Editor

Jan Fock

Jan is fast. Really fast. So fast, he shows up on Strava long before he shows up at the office door. Born in Hamburg, Jan studied political science in Passau, and he’s just wrapped up his bachelor’s degree, along with pretty much every KOM within a 50 km radius of HQ. All before his first coffee. Whether it’s road or gravel, Jan lives for drop bars. His obsession with skinny tires doesn’t just make him a key part of the GRAN FONDO crew; he’s also our in-house encyclopaedia of Tour de France facts. (Spoiler: He knows not just every winner of the past 20 years, but also every runner-up.) He used to be behind the espresso machine, but now he uses his creative energy to tell stories rather than make latte art. As an ex-barista, he keeps the DOWNTOWN team fueled with stories and caffeine. Also? He’s just as comfortable behind the camera as in front of it. And yes, he has a sense of humour – he wouldn’t have survived long with us otherwise.

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Media designer

Tim Eckermann

Tim grew up in an environment where quality wasn’t a buzzword – it was the baseline. Raised in the family-run world of digital printing, later sharpened by experience at a digital agency and behind the camera, he learned early on that precision and a trained eye for detail make all the difference. As part of the graphic design team at 41 Publishing, Tim brings that mindset to every project where layout, visual language, and technical execution collide. Clean lines. Clear concepts. Zero compromises. His path to biking came comparatively late – at 25. But once he clipped in, he went all in. For the past eight years, Tim’s been hooked on MTB life, preferably on long enduro rides with his eMTB or full-send bike park days that end more with the sunset than with the clock. His athletic goal? Crystal clear: Top 10 on the home trails on Strava. Ambitious? Sure. Unrealistic? Not a chance.

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