Does paradise exist on earth?
We create the best stories with the best brands.
And help you as a brand to stand out from the competition and position yourself correctly.
How do you position yourself as a brand? How do you communicate your values? And how do you inspire your target audience?
Stories move the world – they inspire, motivate, and enlighten. Not just rationally, but above all emotionally. That's why we create stories that no one else does:
We create unforgettable experiences and authentic stories – drifting through gravel heaven with rally legend Walter Röhrl in a 911 Dakar and the YT Szepter, blasting through Paris with Mona Lisa on a cargo bike, hosting our own Gravel Bike World Championship in Spain, or searching for paradise on earth. No matter how crazy – we live our readers' dreams and our own. Because: dreams are meant to be lived.
With our Branded Stories, we implement authentic projects conceived by our editorial team that are great for you as a brand, great for us as a magazine, and great for our readers. Interested? Then write to us!
To live our dreams, we're pushing the boundaries of the bike world and collaborating with some of the best brands—such as Porsche AG, Land Rover, Apple, Volkswagen, Tesla, Breitling, Tudor, and Jaguar—to reach new audiences and spice up our stories, producing once-in-a-lifetime stories. Let's add some hot salsa, baby!
Hand on heart: What could be more beautiful than turning dreams into reality?
Top11 – Current lifestyle stories
GRAN FONDO
Searching for Paradise
In the wild '60s, Ibiza was THE place to be for hippies, creatives, and bohemians—a melting pot of freedom where paradise, happiness, and liberty seemed within reach. But how much of that spirit remains 70 years later? Does paradise exist on earth or only on Instagram? We set out on a search on two and four wheels and learned a lot about paradise from sardines and sperm alike. Next stop: Paradise Island!
DOWNTOWN Mag
You don't have to talk about everything, but definitely about sex!
She stood there, shocked and incredulous. My mom. I had told her with a mischievous smile that I was going to a sex club in London this weekend. Not just any sex club, but the sex club. "You're not serious, are you?" my father interjected. "Of course," I said – but...
E-MOUNTAINBIKE Mag
Is this the future of vanlife?
It's going electric! E-bikes, an e-bus, and three enthusiastic e-mountain bike editors. We rode almost 4,000 km with three FOCUS e-bikes in the brand-new VW ID.BUZZ, saw a lot, experienced a lot, and learned a lot. About life, about ourselves, and about the charging infrastructure in southern countries. Why charging e-bikes is a problem despite the car's huge battery, and what you should do differently.
E-MOUNTAIN BIKE
The art of enjoying the moment
Where has the time gone? Just a moment ago, the day seemed endless, and now it's drawing to a close. We wish we had more time for the finer things in life. But time can't be stopped, or can it? To find out, we strapped the new Mondraker DUNE to an old Land Rover Defender and headed west.
GRAN FONDO Mag
Is he dead?
Many legendary cycling stories tell of breakaway solos, blistering comebacks, or personal bests. Not this one. It's all about survival. And, of course, fun! If you want to know what it feels like to cycle in a sauna for eight hours, drink 16 liters without peeing once, and why Paul Ripke doesn't age, then treat yourself to this story!
GRAN FONDO Mag
Drifting in gravel heaven with Walter Röhrl
If anyone can fly over gravel roads, it's rally legend Walter Röhrl. We were in gravel paradise with Walter, the new YT Szepter, and the new Porsche 911 Dakar, and we let the gravel fly. Of course, you'll also find out why Walter's doctor diagnosed him with a brain injury, why he drove Eddy Merckx to despair, and why he might even have become a cycling world champion!
DOWNTOWN Mag
Banksy or bike?
What do design classics from Vitra, Knoll, USM, and others have to do with bikes? Why should every stylish home have at least one bike stand or bike wall mount? We hijacked one of Germany's best furniture stores, arranged outrageously expensive furniture, and drilled holes in every other wall. Enjoy the ultimate guide to proper bike storage!
ENDURO Mag
Once in a lifetime
Breathtaking views, crackling campfires under the starry sky, 4x4 off-road adventures, and fabulous trails as far as the eye can see. There's hardly a mountain biker on this planet who hasn't dreamed of the perfect road trip. For our readers Anna and Amir from Zurich, we've taken it up a notch and invited them on the road trip of a lifetime.
E-MOUNTAINBIKE Mag
City Escape powered by Haibike
A ship's horn blares in the distance. Seagulls circle in the sky. The warm sun casts a sepia-like veil over the house facades. Where the Iberian Peninsula meets the sea, all this makes for a normal winter day – we are in Lisbon! City of seven hills. City of light. Or simply: Europe's hottest capital.
GRAN FONDO Mag
On European tour with the Dropkick Murphys
What do professional road cyclists have in common with tattooed rock stars? What does it mean to be a father and a rock star? And how do you raise $26 million for a good cause? We toured Europe with the Dropkick Murphys, rode road bikes with music manager Jeff Castelaz, rocked concerts, and learned what's truly important in life.
Want to rock awesome projects with us?
Then write to us! We look forward to hearing from you!
